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Print Designs “Wikipedia”

Print design

From Wikipedia, the free encyclopedia

Metropolitan Ad Poster

Print design, a subset of graphic design, is a form of visual communication used to convey information to an audience through intentional aesthetic design printed on a tangible surface, designed to be printed on paper, as opposed to presented on a digital platform. A design can be considered print design if its final form was created through an imprint made by the impact of a stamp, seal, or dye on the surface of the paper.[1]

History[edit]

There are several methods used to create print design artworks, spanning more than five hundred years. Printing technologies available throughout history heavily influenced the style of designs created by graphic designers at the time of production, as different methods of creating print design offer varying features.[2] Before the emergence of the design and printing technologies of the twentieth and twenty-first century such as the inkjet printerAdobe IllustratorAdobe Photoshop, and Adobe InDesign, print design relied on mechanical technologies such as the letterpress and lithography.

Letterpress[edit]

Letterpress from the earliest days of printing

Metal type blocks arranged for printing with a letterpress

The letterpress, perfected in the mid fifteenth century by Johannes Gutenberg (1398-1468) through the combined use of the printing press, oil-based inks, and cast metal type, remained the most common and efficient method of printing until the 1960s.[3]Used frequently with typography design and type layout, the letterpress operates through the stamping of type and photo-engraved metal blocks on paper. The metal blocks are arranged in a frame by the printer, and the text columns and etchings are separated by vertical or horizontal metal bars; it is even possible to arrange the blocks at an angle using a letterpress.[4] With the letterpress, print design and graphics remained black and white print on paper until the late nineteenth century.[2] The letterpress was the first technology that allowed for mass production and distribution of printed material at a large scale, and because of this, quickly replaced the slow processes of woodblock printing and hand copying of print design.[3]

Lithography[edit]

Lithographic stone artwork

Lithography, introduced at the end of the nineteenth century, allowed for the use of color in prints and allowed artists to print on larger surfaces than the letterpress. Additionally, lithography enabled artists to draw their own lettering on designs, which was not possible with the letterpress.[2] The design was drawn directly onto the stone by the artist, and then transferred onto the surface of the paper.[4]

Uses[edit]

Print design remains prevalent in society through all forms of communicative design. The importance of printed visual design was highlighted during the first world war, as posters helped to inform and instruct the audience.[2] A short list of print design’s uses today includes:

BUSINESS CARDS

Benefits of Having a Business Card for Your Home Business

Do you run a home business? Whether you’re a one-man start-up or whether you are looking to expand soon, it’s vital that you invest in business cards. Here are the top three advantages of having business cards designed by Print Designs in PiNETOWN for your home business:

  1. Professionalism

Professional decorum still plays a huge part in the way corporates interact in South Africa. Whether you’re meeting a client for the first time or attending an industry event, it is often considered polite to exchange business cards before you start talking business.

  1. Boost Brand Awareness

Business card designers can help you come up with a business card design that will set you apart from your competition. Many people opt for stock-standard business cards with their name and contact details. However, putting in the extra effort and carefully considering your colour schemes, images (if you use any) and finishing can boost the brand awareness and recollection of your business, which will prove to be invaluable to your business in the long run.

  1. Company presentation

You need to present your company as a complete and unique package. Whether you’re running your business from your garage or a glass-tower in the centre of the city, people expect you to have a logo, company name, job title and contact information.

At Print Designs in Pinetown, we specialise in business card design and printing. We will come up with a unique, out-of-the-box way for you to present your brand and contact details. Minuteman Press will make the entire design process simple and straightforward. Get in touch with us for more information today.

Business Cards

QUALITY PRINTS

WELCOME TO PRINT DESIGNS

Print Designs offers a professional service and has built up a good reputation for quality products and services. The services we offer are wide ranging from graphic design solutions to business cards, flyers, laminating, wide format, poster, fine art printing, bulk printing, architectural prints, signage and corporate gifting to industry, students as well as the casual customer.

QUALITY
Print Designs only uses top quality paper and media in the printing processes. All media has been quality checked and sourced from reputable companies with long standing relationships.

COLOUR
Print Designs uses only top quality printing machines guaranteeing our customers high colour resolution prints. Our inks are sourced from companies recommended by the manufacturer.

Professional Design and Printing Services

The Importance of Professional Design and Printing Services for your Brand Equity

A well branded business can increase the value of a company, helping retain and gain customers. Essentially, a brand is the full perception of a business’s customer service, advertising, reputation and logo. By investing in top-class digital marketing, design and print services, you have the tools to create what is known as “brand equity.”

This is a marketing term that describes the value of a well branded business. Brand equity is based on the idea that a well branded business can generate more revenue because of brand recognition.

Of course, when it comes to branding, we immediately think of the logo. This is one of the most important parts of the branding process. Examples of well known logos include the McDonald’s golden arches and the simple Nike “swoosh.” When these logos are placed on marketing materials, from billboards and business cards to packaging, we immediately know what they represent. And we find comfort in the brand, as we recognise them as legitimate businesses.

The Importance of Professional Marketing, Design and Print Services

Many start-up businesses make the mistake of underplaying the importance of their brands look and feel. They may feel that they can save money in this area by hiring amateur designers and investing in inexperienced digital marketing and printing services. This is always a mistake.

A brand strategy is imperative to business success and this includes all elements of design, from brand colour and logo design through to the specific layout of all marketing materials. By working with a professional branding, printing and design company, you are ensured a powerful brand – and your brand equity will continue to rise.

Jetline Print on Demand: Branding, Design and Print Services for your Business

We understand that your brand and your marketing materials that showcase your brand are the face of your business. Your logo, brand colours, online presence, and printed marketing materials create a visual and emotional connection with your audience.

Our graphic designers, digital marketers, and printing specialists understand that your marketing materials are your visual identity. They represent everything that you stand for. By having a strategic, well-design digital marketing and print marketing campaign, the credibility of your business will grow and your brand equity will soar.

We are here to make sure that your brand leaves a long-lasting impression and that you have all your marketing materials required to  make your brand stand out. From graphic design services through to a variety of specialised print services, from corporate stationery to billboard printing – we offer it all.

Jetline is your one stop branding, design and print services shop!

Contact  our experts today and boost your brand equity!

Signage and Branding Specialists

We offer a wide range of custom branded Gazebos, Pull up Banner and and teardrops. We also have a wide range of promotional items and clothing which we brand in house, our signage range is vast and accommodate almost anything imaginable.

 

Our Team has over 15 years of experience in the branding industry and are able to offer professional advise an suggestions.

 

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